From his South London bedroom, Zion creates songs that reach millions. Using Instagram Live, he has invited fans to participate in his recording sessions—which he also mixes and masters. After viral videos in the millions, the singer found his biggest success to date alongside Brandz , with 2019’s 25/8 mixtape—achieving over 10 million streams in less than three months. Now at over 30 million global streams, the relationship-minded singer lets his voice roar with Welcome To The Lion’s Den. “I experimented with various sounds and really just had fun making it,” he says of the project released through his Orange Heart imprint and EMPIRE. With half of the album created on IG Live—Zion aimed to inspire others. “I want to show people that with the same resources they have, this is what I can create,” he says of YouTube beats and self-taught engineering. Strong and confident, one of the UK’s rising stars has built his kingdom out of a bedroom studio.